Analysis:

Goal visualization and instant gratification bias are highly effective motivators to sell brainpower and creativity in a pill. “Skip the long wait times. Unlock your creativity.” is an irresistible promise for high-performers who want creativity, speed, and results.

The bold red design captures attention instantly (thanks to color psychology), while phrases like “spark idea generation” and “improve verbal fluency” directly speak to pain points creatives and professionals face (like me when I write this sometimes).

Plus, the word “unlock” creates a sense of your hidden potential, triggering curiosity and empowerment, making people curious. Thesis makes productivity feel tangible, fast, and totally within your reach.

How you can apply it:

1. Promise quick wins. People want results they can feel now (instant gratification).

2. Use color to cue emotion. Red = action, urgency, boldness.

3. Target a specific identity (like creatives or doers) and solve their problems.

4. Use action verbs like “unlock” to make the outcome feel like a power-up.

5. List 2–3 benefits in plain language to reduce mental effort.

Prompt:

Create image for an ad campaign for Thesis titled 'Skip the long wait times. Unlock your creativity.’ The ad should feature the product from the reference image exactly as is. The product should be in the foreground and centered with the camera angle low. Make the background a deep, yet vibrant red. The headline should be at the top of the ad in white and read 'Skip the long wait times. Unlock your creativity.' the benefits, Spark idea generation , Improve verbal fluency, Balance jitters and stress should be listed at the bottom and above them should be a congruent icon. Aspect ratio - 1:1 - Font type: Helvetica Bold