Analysis:

One of the greatest psychology principles for unawate markets is problem-solution framing. It presents what you struggle with by leading with a relatable thought: “I’m too hyper, I can’t focus.”

It meets the consumer where they’re at, validating a common frustration with traditional coffee (jitters and inability to focus). The follow-up line “Coffee. Without the jitters.” uses contrast framing to position this product as a better, calmer alternative.

Visually, the dreamy lavender background and soft lighting create a mood of mental clarity and calm. Pair that with clean icons and benefits like “Gut Health” and “Enhances Focus,” and you’ve got a product that feels functional and feel-good.

How you can apply it:

1. Start with the problem your customer is thinking—but afraid to say out loud.

2. Position your product as the relief from that problem—fast and clearly.

3. Use calm, confidence-inducing visuals to reflect the solution's emotional payoff.

4. Highlight benefits with icons for fast, scannable credibility.

5. Keep copy human and concise—write like a friend offering the fix.

Prompt:

Create image for an Everyday Dose ad campaign titled 'I'm too hyper I can't focus'. The image should ultra-realistic and feature the reference image with a soft, baby bluish purple cream gradient background with a cup of coffee and everyday dose coffee ground at the base of the product image. There should also be collagen powder, lions man mushrooms, chaga mushroom, and l-theanine, at the base as well. The headline at the top, 'I'm too hyper I can't focus' should look like it's shaken and jittery. The subheader at the bottom should say 'Coffee. Without the jitters.' in normal text. Font type: Helvetica bold - Aspect Ratio 4:5