Analysis:

This Solawave ad is a textbook example of visual proof + time-bound transformation—two of the most powerful psychological triggers in marketing. The Day 1 vs. Day 60 split instantly taps into before-after bias, giving viewers instant visual evidence that the product works. When people can visualize themselves having the same success, they buy.

The headline “Reduce Wrinkles in Just 60 Days” adds a clear timeframe, setting expectations and increasing credibility to trigger goal gradient theory, we’re more likely to start when we can visualize the finish line.

How you can apply it:

1. Use side-by-side visuals to make transformation instantly believable.

2. Include a clear, specific timeframe for results to increase urgency and trust.

3. Make the result visual and emotional to help them see and feel the benefit.

4. Use large, clear typography for quick readability and impact.

5. Design with tone in mind, use colors and lighting that match the desired outcome (e.g., calm, youthful, energized).

Prompt:

Create image using this reference picture attached for an ad campaign for Solawave titled 'Reduce Wrinkles in Just 60 Days!' with the product centered in the middle of the ad in the foreground. The background should be a before and after picture of the same lady in her 50s with the left hand side being before where she has more wrinkles, and the right hand side being her with reduced wrinkles and ever so slightly more vibrant skin. The background behind her should be a very light, almost whitish pink. Include the headline 'Reduce Wrinkles in Just 60 Days.' at the bottom and 'Day 1' on the left hand side of the screen and 'Day 60' on the right