Analysis:

This BREZ ad nails contrast framing—a communication technique that uses comparisons to highlight differences between two things, ideas, or situations, by flipping the script on traditional alcohol—no hangover, no drama, no regrets (much like my college weekends). Instead of selling what it is, they sell what it isn’t (negativity bias), relieving anxiety and regret tied to “normal” drinking.

“No idea where your stress went” gives that emotional relief, while the clean, dreamy visuals and floating ingredients reinforce the feeling of lightness. And the tagline “Social drinking, without the social cost” is a killer example of empathy-based positioning. It gets the pain, solves it, and makes you feel seen. All while providing a solution (BREZ).

How you can apply it:

1. Market the absence of pain. Highlight what your product removes (stress, guilt, inconvenience).

2. Use inversion in your copy. What don’t you get with this product? Use that to your advantage.

3. Anchor your product to a feeling. In this case, relief and lightness.

4. Design to match the vibe. Clean visuals = relaxed emotional response.

5. Speak to pain points with empathy, not hype. Make your audience feel understood, not sold to. People buy when they feel understood, not when they understand.

Prompt:

Create image for a Brez ad campaign using the reference images above that is ultra-realistic and has the headline 'No hangover. No drama. No idea where your stress went.' with the subheader at the bottom 'Social drinking, without the social cost.' The OG Brez Can should be levitating in the center of the frame and around it should be floating Lion’s Mane, Italian lemon, and elderflower. Font type: Swiss 721 - Aspect Ratio: 1:1