Analysis:

This Wild ad (lol pun not intended) uses the Pratfall Effect as a “social mirror” to create relatability and brand recall. By roasting Old Spice and linking its use to being “still single,” it positions Wild as the alternative, and not one that’s just about smelling better, but being better. The Tinder message on the phone screen works as an emotional hook and a visual metaphor because it evokes the fear of social judgment and desire for attraction. It’s identity framing and insecurity appeal.

How you can apply it:

1. Lightly mock a competitor or behavior your customer wants to outgrow. Be clever, not cruel.

2. Use visual storytelling.

3. People buy to solve identity problems. Mirror their “social fear” then offer your product as the way out.

4. Leverage cultural interfaces by using platforms people recognize (like Tinder) to create instant context and familiarity.

5. Be meme-ready and use humor and minimal text to create ads that double as content people want to repost.

Prompt:

Create a hyper-realistic digital image styled like a modern dating app screenshot turned ad. The background is a soft, blurry, intimate indoor setting (think cozy apartment with dim, warm lighting). In the center of the frame, show a phone screen with a Tinder conversation open. The last message is delivered but not responded to — it reads: “You still use Old Spice?” The sender’s message bubble is blue, the recipient’s is greyed out and left on read. Subtly, in the blurred background, show a Wild deodorant case on a nightstand or bathroom counter — clean, modern, matte finish. Overlay the bold, cheeky headline at the top or center of the image in sleek, sans-serif font: “Still single? Stop smelling like it.” The tone is clever, flirtatious, and disruptive — perfect for grabbing attention mid-scroll. Keep the image 1:1 and editorial-feeling with a focus on both humor and aesthetic credibility.