Analysis:

This ad we made for Create leans HARD into contrast framing and cognitive fluency. By splitting the image in half with old routine (powder, coffee, fatigue) on the left vs. new solution (clean, modern, convenient gummy) on the right, it simplifies decision-making. It also uses Loss Aversion to remind you of the dreaded afternoon slump you want to avoid.

How you can apply it:

1. Use a visual split-screen to show old vs. new to highlight product superiority (contrast sells).

2. Use routine/habitual pain points, identify a specific daily frustration, and position your product as the fix.

3. Use short, clear copy that mirrors how we think or speak internally.

4. Add relatable micro-details like the "Meeting @ 3 😵‍💫" note.

5. Design for simplicity and make the image layout and copy so clear that users “get it” in 2 seconds or less.

Prompt:

Create A clean, split-screen digital photograph styled like a premium wellness ad. The left side of the image is cluttered and chaotic, showing an old-school pre-workout routine: an open tub of gritty powdered pre-workout with some spilled powder, a grimy, stained shaker bottle, a scattered handful of coffee beans, and a cold brew with condensation rings under it. Also include a small, crumpled sticky note that reads: “Meeting @ 3 🧠💀”. The lighting on this side is dimmer and slightly cooler, giving off stress and overstimulation. The right side of the image is the polar opposite: clean, bright, and minimal. Centered on a ceramic dish is a glossy, vibrant Create gummy like the image attached, you aren't allowed to change a single aspect of the image. Surrounding it are modern lifestyle items: AirPods, a sleek closed laptop, a minimal journal, and a reusable water bottle. The lighting is warm, bright, soft, and natural — evoking clarity, calm, and control. In the center, a sharp, clean vertical line divides both scenes. At the top of the image, in clean sans-serif font, place the headline: Replace Your Pre. And Your 3PM Crash. Sub-text at the bottom: One gummy. All-day energy. Actually Contains Creatine. Aspect ratio: must be 1:1.