Analysis:

Like I said above, calling out an industry standard is one of the best ways to position yourself because it uses Contrast bias and morally reframes your way of business. The visual rejection of “Chemical Bro Wash 5000” in favor of “The Black Stuff.” The dramatic lighting, gross blue goop, and over-the-top name exaggerate the artificial, juvenile nature of typical body washes, making them feel cheap and toxic. In contrast, the minimalist, stoic design of the soap signals authenticity, quality, and maturity. The line “Ditch the blue goo for real soap” uses humor and simplicity to deliver a clear call to identity: grown men don’t use neon goop made with chemicals.

How you can apply it:

1. Use visual contrast to make other products inferior.

2. Mock the status quo and exaggerate what’s “normal” (like childish soap) to create tension and make your product feel like the adult upgrade.

3. Name the enemy by giving the competitor a ridiculous name (“Chemical Bro Wash 5000”), making it easier for your audience to emotionally “break up” with it.

4. Reframe quality as a lifestyle choice: “Real soap” isn’t just cleaner, it’s smarter, stronger, and more self-respecting.

5. Let your packaging visually support your brand’s values.

Prompt:

Create a hyper-realistic bathroom scene. In the foreground, place a plastic, absurdly over-designed men’s body wash bottle labeled “Chemical Bro Wash 5000” — think neon blue liquid inside, sharp fonts, flames or lightning bolt graphics, and buzzwords like “EXTREME CLEAN” and “TOXIC FRESH.” Headline reads: “Ditch the Blue Goop for Real Soap.” The bottle should be lying in a bathroom trash bin, slightly leaking neon blue goop. In contrast, elevate a sleek, handcrafted bar of The Black Stuff soap on a minimalist pedestal on the bathroom sink. The soap should look artisanal, matte black or earthy in tone, with soft lighting highlighting its texture. Make the space clean, moody, and masculine—dark tiles, metal fixtures, maybe a shaving brush nearby. Add steam or fog to suggest a post-shower glow. The tone should feel premium, grounded, and like a quiet revolt against synthetic junk. Include subtle Irish nods (like a Celtic knot on the towel or green tile accent).