Analysis:

Cognitive association + visual metaphor = master positioning. The lightbulb is associated with creativity, and “aha” moments are used here as a container for supplements, directly linking the act of nourishing your brain with coming up with big ideas. The embodied cognition principle: We think with the metaphors our body understands. Pair that with the line “Every big idea starts with a well-fed brain,” and you’ve got a message that bypasses logic and goes straight to emotion, memory, and identity. It doesn’t sell capsules. It sells creativity fuel.

How you can apply it:

1. Use metaphors by combining your product with a symbol your audience already associates with success, intelligence, energy, etc.

2. Link your benefit to an outcome identity. Not “better health,” but “more ideas.” Not “hydration,” but “mental clarity.”

3. Tap into easily associated icons: A lightbulb = idea. A battery = energy. A rocket = progress. Use them as association shortcuts.

4. Make the invisible visible & concrete. You can’t see brain function, but this visual makes the benefit feel real.

5. Make design & copy congruent. The copy doesn’t explain the visual, it elevates it. Make sure your words and design are telling the same story.

Prompt:

Create a hyper-realistic, editorial-style image in a 9:16 aspect ratio. Set the scene on a clean, minimal desk in a soft-lit, modern workspace with warm, ambient lighting. At the center of the frame, feature a clear glass lightbulb vertically suspended in mid-air, tilted slightly as if being “filled” from above. A stream of Heights pills just like attached, flows smoothly from a realistic Heights bottle positioned above the bulb, as if the bottle is charging the lightbulb like a battery. At the bottom right corner of the image, include the official Heights bottle exactly as attached, without altering a single detail—no warping, text changes, size shifts, or reflections. Ensure the bottle appears crisp, professionally lit, and matches the scene naturally in scale and shadowing. Overlay the headline at the top center in clean, rounded Helvetica Bold font: “Every big idea starts with a well-fed brain.” The tone should be futuristic, intelligent, and uplifting—suggesting mental energy, nourishment, and creative potential being powered by what’s inside the bottle. The image should evoke the emotional payoff of fueling your brain to generate better ideas, faster thinking, and clarity.