Analysis:

Loss aversion is reframed as a win to position Obvi as a skincare shortcut here. Because, from what I understand, the benefits of the products help you revitalize your skin, making you look healthier and younger. The visual contrast between a cluttered, X’d-out 7-step makeup routine and a single product that delivers internal glow communicates a huge benefit without needing to over-explain. The copy “Replaced My 7-Step Routine with One Scoop” is a dream for anyone overwhelmed by products and makeup. It speaks to our mental ease, which we are constantly seeking. Meanwhile, “Glow from the inside. No foundation required” is digging into your aspirational identity. You’re not just using Obvi, you’re becoming someone who doesn’t need makeup to feel attractive. And if nobody has told you today, you look great.

How you can apply it:

1. Visualize the swap. Show how your product replaces multiple others.

2. Position simplicity as self-care. Less effort = more glow (or results).

3. Tap into aspirations, sell who they’ll become, not just what they’ll use.

4. Contrast clutter with clarity. Use clean visuals to make your solution obvi(ous).

5. Write headlines that solve a hassle, “one scoop” beats “miracle formula” every time.

Prompt:

Create a high-quality, ultra-realistic static ad image for Obvi supplements with a clean, pastel beauty aesthetic. The image should feature a top-down flat lay composition split into two clear sections: Left Side: A cluttered, chaotic makeup routine laid out messily on a bathroom counter. Include typical products like: Foundation, Primer, Concealer, Powder, Highlighter, Serum, Setting spray. Overlay or hand-draw pink Xs over each item as if they’ve been “crossed out” or replaced. Right Side: A single pink tub of Obvi collagen powder (you can label it “Obvi” in a fun, girly type) next to a stylish shaker bottle. Add sparkles or stars around the Obvi product to give it a glowing, magical feel. Place it neatly and aesthetically, like a holy grail item on a vanity. Headline (in bold, fun font at bottom center): “Replaced My 7-Step Routine with One Scoop.” Subheadline (in smaller text underneath): “Glow from the inside. No foundation required.” Style Guide: Pastel pinks, whites, and soft lighting. Feminine, fun, Instagram-ready. Think: Sephora meets supplement shelf. Aspect ratio: 4:5