Analysis:

When you show, not just tell, your audience why you matter, they’re more likely to remember your business. The scribbled lines, broken puzzle pieces, and confused character represent the chaos of starting a newsletter (trust me, I’ve done it a few times), This activates mirror neurons that make viewers actually feel the overwhelm you’re trying to evoke. People will probably think, “Yup, that’s me.” The payoff line, “Built for Writers. Not Operations Managers,” shows a clear, emotionally satisfying value prop through identity-based messaging, communicating that Beehiiv isn’t for tech wizards, it’s for creators who just want to write. That combo of relatability + simplicity = gold.

How you can apply it:

1. Exaggerate your customer’s pain point so they feel seen.

2. Make the viewer the main character of the problem before you pitch the solution.

3. Use humor or satire to reduce friction (if they’re smiling, they’re listening).

4. Anchor your product to identities, not just features (e.g., “for writers,” not “for marketers”).

5. Keep copy lean and benefit-first. 1 sentence should solve the pain and stake your positioning.

Prompt:

Create a static ad image styled like an IKEA instruction manual. The scene should show an absurdly overcomplicated, black-and-white IKEA-style diagram titled: “How to Start a Newsletter.” Include chaotic pieces scattered everywhere — like puzzle pieces, question marks, a stressed-out person holding an instruction sheet, tangled wires, and tool icons (like gears, wrenches, etc.) around a half-built “newsletter machine.” Label sections with gibberish part codes like “NWSLTR-9Z” and arrows pointing in conflicting directions. At the bottom, in clean modern text, include the caption: “Beehiiv: Built for Writers. Not Operations Managers.” Include the Beehiiv logo in the bottom right corner. Color: Black-and-white sketch, with Beehiiv logo in color. Aspect Ratio: 4:5. Font suggestion for caption: Inter or Helvetica Neue