Hims
Apr 9, 2025
Analysis:
I’ll be honest, I showed my dad this Hims ad and he instantly said, “Damn, wish I saw that before it was too late for me.” Which a perfect segway into what this ad is built on…
Loss aversion—a psychological principle that says people are more motivated to avoid loss than to gain something new. The line “The earlier you start, the more hair you keep” is a motivator to buy because you’re already on the verge of losing something valuable (your luscious locks).
Exactly what you want when addressing personal, potentially sensitive topics like hair loss.
Sorry pops!
How you can apply it:
Frame your offer around what people might lose if they don’t act now.
Use clear, benefit-driven copy that feels helpful, not pushy.
Reinforce trust with credentials (e.g., expert-backed, science-based, trusted by [x]).
Use a minimal, calm design to reduce people getting lost in the ad.
Make your CTA solution-oriented (like “grow your hair back now”) to nudge action.
Prompt:
Goal: Promote hair loss treatments in a clean, no-shame way
Headline: “The earlier you start, the more hair you keep.”
Visuals: Light beige background, centered products (finasteride + minoxidil), minimal type, shadow of a guy’s profile
CTA: “Start now”
Vibe: Calm, informative, science-backed
Key Takeaway: Keep it simple, trustworthy, and stigma-free