AG1
Apr 9, 2025
Analysis:
This AG1 ad THRIVES on its cognitive fluency component—a fancy way of saying “make it feel easy.” The phrase “75 vitamins. 1 scoop. Daily upgrade.” delivers a ton of value in just six words, making AG1 feel effortless (because it is tbh).
It simplifies a complex benefit (foundational nutrition) into a micro-habit you can perform daily without friction, lowering the mental barrier to entry. It makes you feel like improving your health is as simple as scooping powder.
(Lowkey might have just convinced myself to buy AG1 while writing this)
How you can apply it:
Turn complex benefits into simple routines (e.g., “1 scoop a day”).
Use numbers + rhythm in copy to make your message easy to remember.
Organize benefits with icons to boost instant understanding.
Design around a single-color theme to keep things focused.
Position your product as a small change with big returns, an easy “upgrade.”
Prompt:
Goal: Position AG1 as an essential daily health habit
Headline: “75 vitamins. 1 scoop. Daily upgrade.”
Visuals: Deep green background, AG1 pouch + shaker + scoop, health icons (gut, immunity, energy)
CTA: “Try AG1”
Vibe: Premium wellness, clean, aspirational
Key Takeaway: Keep it visual, keep it simple, let the product speak