Analysis:

This ad for The Perfect Jean grabs attention instantly through the shock effect (using surprising, provocative, or shocking content to grab attention and evoke a strong emotional response) and contrast bias (our perception of something is influenced by what we've just seen or experienced). “F#%K YOUR KHAKIS” attacks a competing product and is perfectly on brand for TPJ. It’s a pattern interruption that stops the scroll. The visual contrast between stiff khakis and the relaxed, flexible jeans reinforces the core benefit: stretch + comfort. The subhead uses benefit-stacking to quickly move from rebellion (“ditch the khakis”) to reward (“experience the stretch”). Because the ad isn’t about the pants, it’s about increasing your comfort and confidence.

How you can apply it:

1. Use a bold, polarizing headline to instantly stop the scroll.

2. Call out the old way to make your product the hero of a “before/after” story.

3. Use strong visual contrast to reinforce your product’s key benefit.

4. Stack benefits in order of impact (pain relief → pleasure gain).

5. Speak like your audience talks, not like a brand trying to be polite.

Prompt:

Create an image for an ad campaign for The Perfect Jean titled: "F#%K YOUR KHAKIS"

Visual: A pair of stiff khakis folded next to a relaxed, stretched-out pair of The Perfect Jeans.

Headline: "F#%K YOUR KHAKIS"

Subtext: "Upgrade your comfort. Ditch the khakis. Experience the stretch of new denim."

Aspect Ratio: 1:1