Analysis:

We love things we work hard for (endowment effect) and things that make us feel like we see ourselves or as we desire to be (identity signaling). By showing a woman with glowing skin reflected in the mirror and makeup tools tossed aside, Rhode subtly frames this skincare product as the new “default”, something you emotionally invest in because it replaces something outdated. “Skincare That Makes You Forget Makeup” uses loss aversion in reverse: instead of losing makeup, you’re gaining freedom from having to use it. It appeals to aesthetic-identity buyers who want to feel aspirational, not be told to be.

How you can apply it:

1. Sell the outcome, not the product. Frame it as the thing that replaces something inferior.

2. Use reverse loss aversion, position ditching old habits as relief, not sacrifice.

3. Leverage the mirror shot: reflection = self-image, self-worth. Don’t sleep on that symbolism.

4. Design with soft lighting and minimalism, fluency matters; people trust what feels easy to digest.

5. Let lifestyle do the selling, not the product. Show the effect of the product (e.g. confidence, glow), not just the container.

Prompt:

Create an ultra-realistic 1:1 static ad image for Rhode Beauty . The scene takes place in a softly lit, minimalistic bathroom with warm natural lighting pouring in through a frosted window. In the foreground, there’s a lightly rumpled makeup bag pushed to the side of the marble counter, some products half-visible but clearly ignored. In the center of the frame, a dewy, glowing bottle of Rhode’s Glazing Fluid sits upright—spotlit slightly as if it's the new centerpiece. In the blurred reflection of the mirror behind it, a woman’s clean, radiant face is partially visible—no makeup, just healthy, luminous skin that speaks for itself. The visual should evoke a sense of calm clarity and intentionality. Include the headline in clean, modern serif font near the bottom: “Skincare That Makes You Forget Makeup.” Keep the aesthetic fresh, elevated, and aspirational—true to Rhode’s clean girl, skin-first ethos.