Mid-Day Squares
Apr 8, 2025
Analysis:
This Mid-Day Squares ad SLAPS because it weaponizes shock value and the brand voice of MDS to stand out among all the other snooze-worthy health snacks.
“Chocolate that f*cks” is not just edgy for fun it’s a pattern interrupt that uses the shock effect—when something uses surprising, provocative, or shocking content to grab attention and create a strong emotional response. Your brain sees a word that “shouldn’t” be in an ad and stops scrolling.
The rest of the copy is short, punchy, and benefit-driven (“disrupt your 3 PM crash”). Relevant? Yup. How many of us feel the daily 3 PM crash because we’re tired (me lol). The bold yellow color demands attention along with the headline, and the copy speaks like a cool friend, not a corporate robot who just wants your money. A snack brand with a personality? Yes. freakin’. please.
How you can apply it:
Use pattern interruption: say what no one else in your space is willing to say (be bold asf).
Put some personality into your “voice”: ditch the corporate bullsh*t and write like a human with actual opinions.
Anchor your product to a moment: (like “3 PM crash”) to make it instantly relevant to people who experience that pain point.
Design loud and clear: bold colors + legible, simple fonts = attention on lock.
Create mic-dropping copy: make your headline feel like it could live on a t-shirt (tbh I vibe with this headline—bold. shocking. attention-grabbing).
Prompt:
Prompt (Visual):
“Bold yellow background, modern snack bar product mockup, edgy and loud design, Gen Z aesthetic, strong contrast, high energy vibe, shadowed product angle — pop packaging that stands out”
Prompt (Copy):
“Write disruptive, confident ad copy for a chocolate protein snack. Targeting millennials and Gen Z. Use phrases like ‘Chocolate that f*cks,’ ‘Built to disrupt your 3PM crash.’ Add a cheeky CTA like ‘Try not to eat all 3 at once.’”