Analysis:

Contrast framing, highlighting differences to frame a product positively, is one of the easiest principles to use in advertising. Why? Because our brains are wired to remember relativity. “More Protein Than an Egg. Less Guilt Than a Cheat Meal” immediately reframes ramen. Not as a guilty pleasure, but as a smart, high-protein meal (compared to most ramen). The category disruption flips a “bad” & generally unhealthy food into a good-for-you option. Comparatively, it’s easier to understand the benefits (“21g plant-based protein. 5g net carbs. All flavor. No crash.”) because of the contrast and comparison to an egg. It reinforces our justification bias (you’re not cheating, you’re health-ing), and it delivers permission and pride in one slurp (lol get it).

How you can apply it:

1. Reframe products as functional upgrades, flip guilt into pride.

2. Use high-contrast comparisons (“more protein than X, less guilt than Y”).

3. Stack benefits: nutrition facts = decision drivers.

4. Show your product looking irresistible. People eat with their eyes first.

5. Speak to the desire for balance, position your product as both satisfying and smart.

Prompt:

Create an ultra-realistic, high-contrast static ad image featuring a modern bowl of Immi ramen as the central subject. The bowl should look hot and visually rich, complete with visible steam rising, protein-packed noodles, savory broth, and toppings like green onions, mushrooms, or tofu. To the left of the bowl, place a cracked brown egg on a small white plate — raw or softly cooked, highlighting its simplicity and protein association. To the right, include a greasy, half-eaten takeout box, such as a classic Chinese container with oily, limp noodles spilling out to visually signal guilt and regret. All items should be placed on a clean, minimalist tabletop — wood or marble — with bright, directional lighting to enhance texture, steam, and color contrast between the vibrant Immi ramen and the dull, unappetizing takeout. Overlay the headline in clean, bold sans-serif font: “More Protein Than an Egg. Less Guilt Than a Cheat Meal.” Beneath it, include a small subheadline: “21g plant-based protein. 5g net carbs. All flavor. No crash.” Add the Immi logo in the bottom right corner. The overall mood should feel clean, modern, confident, and health-forward, styled in a 1:1 aspect ratio ideal for Meta ads and square placements.