Hims Health
Sep 4, 2025
Analysis:
This Hims ad works by leaning into loss aversion and contrast framing because hair loss is an emotionally ~touchy~ topic. Men fear losing it more than they value keeping it. Instead of making the audience feel hopeless, it reframes “thinning” as something that shouldn’t apply to hair, only to “patience.” It softens the sting of the problem while reinforcing the brand as the solution. The visual of a man impatiently checking his watch adds relatability: waiting feels like a waste of time, but with Hims, results are worth the anticipation. The combination of empathetic copy + aspirational imagery creates both urgency and reassurance, positioning Hims as the smart, proactive choice.
How you can apply it:
Reframe the fear → Take a pain (like thinning hair) and make it into a funny, ironic, or clever phrase/take.
Use loss aversion → Highlight what people don’t want to lose (confidence, time, youth) more than what they’ll gain.
Add relatability props → Everyday objects (a watch, a coffee cup) make the abstract problem tangible.
Show the better version of self → Use aspirational yet relatable imagery that matches the desired outcome.
Balance tension with aspirations → Acknowledge the insecurity but immediately position your brand as the solution.
Prompt:
Create an ultra-realistic, cinematic ad visual for Hims with the headline: “The only thing thinning should be your patience for waiting.” In the center, show a confident man in his early 30s sitting casually at a modern café table. His hair is full, healthy, and natural-looking, styled effortlessly to highlight volume and strength. He glances at his watch with a playful smirk, as if he’s been waiting a little too long—but clearly not worrying about hair loss. The environment should feel aspirational yet approachable: warm daylight streaming through windows, soft focus on bustling city life in the background. Place a sleek Hims-branded product box (hair treatment packaging) subtly on the table next to a coffee cup, reinforcing the solution without dominating the frame. The overall color palette should be modern and minimal—clean whites, soft neutrals, and subtle brand greens—matching Hims’ aesthetic. Lighting should highlight hair texture in crisp, photorealistic detail. The composition should feel witty, stylish, and relatable: Hims isn’t just about hair—it’s about confidence, convenience, and taking control. Aspect ratio 1:1.