Analysis:

Authority bias, a tendency to attribute greater accuracy and truth to statements and decisions made by authorities or experts, and a feature-to-benefit concept, reframe beef liver as a premium superfood in capsule form, instead of something many find gross. By visually labeling nutrients like B12, Vitamin A, and CoQ10 on the raw liver, it educates buyers and gives the brand more “expert” credibility. “The Most Nutrient-Dense Food on the Planet. Now in a Capsule.” gives people a benefit, but makes ingestion feel quick and easy to get everything you need. Instead of taking multiple supplements, show why you’re a viable option—you get everything you need in one pill.

How you can apply it:

1. Highlight the “why” behind your ingredients & use science or facts to build trust.

2. Reframe something unappealing into something desirable.

3. Turn features into identity statements (“nutrient-dense” = “elite fuel”).

4. Use visuals to prove your claims; don’t just say it, show it.

5. Write like it’s a badge of honor. Make the customer feel proud to choose your product.

Prompt:

Create a hyper-realistic static image ad for Heart & Soil Supplements. The focus is on a Heart & Soil supplement bottle (like "Beef Liver") placed next to a raw, fresh cut of beef liver on a rugged, natural surface like slate or a dark wooden butcher block. The liver should look clean, vibrant, and unprocessed — not overly gory, but real enough to convey ancestral nutrition. The open supplement bottle sits beside the liver with a few freeze-dried capsules spilled naturally onto the surface. Optional: Add ingredient callouts floating subtly near the liver — “Vitamin A,” “Copper,” “B12,” “CoQ10” — to drive benefit association. Lighting: Moody but warm. Use soft natural light with shadow depth, as if shot in a rustic kitchen or cabin. Make it feel like a modern ancestral ritual — not a sterile supplement ad. Headline (bold serif font, lower third): “The Most Nutrient-Dense Food on the Planet. Now in a Capsule.” Subheadline (small, minimalist): Real organ meat. Freeze-dried. No fillers. Just fuel. Heart & Soil logo in the bottom-right corner. Aspect Ratio: 4:5 (Meta static format) Style: Editorial-meets-primal. Clean but rugged. Color palette: Deep reds, browns, bone-white capsules, matte black bottle