Feastables
Apr 8, 2025
Analysis:
This Feastables ad is a full-blown dopamine hit. It’s built on novelty bias—the tendency for people to pay more attention to and give more value to new, unusual, or original information or experiences simply because they are different.
The wild colors, comic book-style bursts, and playful language (“Taste the hype”) are all engineered to create positive associations before you even think about the taste.
“The most fun you can have with a chocolate bar” is hyperbole (making the product feel more like an experience than a snack). Plus, “real ingredients, ridiculous flavor” balances fun with trust because you know the ingredients aren’t made with b.s. and chemicals. Visually and verbally, Feastables isn’t just chocolate peeps, issa party in a wrapper.
How you can apply it:
Use bold, energetic visuals: stop the scroll and prime emotion before people read a single word.
Lean into exaggeration: make your product sound like the most exciting version of itself (you can do this with copy + design).
Turn features into hype: signal that your product is more than just clean and good for you (“real ingredients” becomes “ridiculous flavor”).
Evoke emotion in your design: the loud, bold colors and fonts make you feel joy and the layout feels fun, not boring and corporate (just like the Feastables brand).
Make the CTA benefit-driven and part of the vibe: “Taste the hype” is wayyyy better than the typical, boring ole’ “Shop now”.
Prompt:
Prompt (Visual):
“Bright, pop-art style chocolate ad, colorful comic book explosion background, chocolate bar flying through the air, broken pieces, bold comic font headline, MrBeast branding, energetic and fun style — high contrast, playful and vibrant”
Prompt (Copy):
“Write fun, energetic ad copy for a chocolate bar targeting Gen Z. Focus on hype, flavor, and real ingredients. Use phrases like ‘ridiculous flavor,’ ‘real ingredients,’ and CTA like ‘taste the hype.’ Make it playful, colorful, and meme-worthy.”