Analysis:

Contrast Principle and Simplicity Bias to make this a bold, high-impact ad with the claim: "More Protein. Less Everything Else." Because by visually comparing the David bar to two anonymous competitor bars (with dimmed, bloated nutrition stats) it instantly positions David as the clear, easy, and very superior choice. The clean, high-contrast layout with dramatic lighting gives the product hero status, reinforcing that premium aesthetic. Zero sugar, high protein, and low calories are David’s main value props as they frame it as the holy trinity of performance snacking, appealing directly to health-conscious buyers. The result is fast, easy decision-making with zero cognitive load (just how we like it).

How you can apply it:

1. Use side-by-side comparisons & highlight your product’s strengths against competitors’ weaknesses.

2. Design your product as the hero. Make everything else secondary.

3. Simplify the message & lead with one sharp value prop.

4. Use data to tell the story. Let numbers (calories, protein, sugar) make the case. No convincing needed at that point.

5. Dim the competition (literally). Do everything you can to draw attention away from them. Blur, desaturate, or darken competitors to visually reinforce inferiority without naming names.

Prompt:

Create an ultra-realistic, high-resolution static ad image in a 1:1 format for David Protein. Use the picture attached for the David bar, but keep it the exact same; you're not allowed to change a single detail for the David Bar other than turning it vertically. The setting is a dark, modern, gym-inspired environment with moody lighting and soft shadows. In the center of the image, place a single David Protein bar standing upright on a clean matte surface, lit dramatically to emphasize its sleek black-and-red packaging. Around the David bar, show three other protein bars blurred out (brandless), lying flat or at slight angles. These competitor bars should look overly processed and colorful, with floating, semi-transparent nutrition bubbles above each one displaying inflated numbers like: “14g Protein / 350 Cals / 20g Sugar” and “9g Protein / 250 Cals / 18g Sugar.” Keep the design minimal yet intense—David should feel precise, efficient, and dominant. Above the bar, in bold, all-caps sans-serif white text, write: “More Protein. Less Everything Else.” then list the protein, calories, and sugar macros in the same way as the competitors, but under the headline. Use subtle depth of field and high contrast to visually isolate David as the only product worth noticing. The tone should feel elite, science-backed, and unapologetically performance-driven.