Arrae

Jul 3, 2025

Arrae

Analysis:

The affect heuristic, where people make decisions based on how something feels, not facts, dramatizes the post-meal disgusting feeling with a serene, glowing woman in a dimly lit restaurant setting, signaling calm, confidence, and relief. That with the clear, benefit-led headline: “No more post-dinner bloating,” and you’ve got an emotional shortcut to a conversion. It’s less about ingredients, more about the vibe of feeling good in your body after a meal, because that feeling sucks.

How you can apply it:

  1. Show your product's emotional result (not just the ingredients or features).

  2. Create “empathy scenes”. Pick moments your audience deeply feels (e.g., uncomfortable post-meal → instant relief).

  3. Use affect-rich visuals. Everything should match the emotional benefit.

  4. Anchor benefits with icons (It’ll increase the stickiness of the messages).

  5. Keep copy concise and specific: “No more post-dinner bloating” beats “Supports digestive health” every time.

Prompt:

Create a hyper-realistic, editorial-style image for Arrae’s Bloat capsules. The setting is an elegant, dimly lit restaurant table after dinner. The table is set with empty wine glasses, half-finished plates of pasta and dessert, and stylish silverware. A chic woman in her late 20s leans back in her chair, glowing and visibly relaxed—hand resting near her stomach with a subtle smile of relief and ease. Her outfit is form-fitting and fashionable, reinforcing comfort and confidence post-meal. A sleek Arrae Bloat bottle sits subtly on the table beside her phone and lipstick. The lighting is warm and ambient, casting soft glows on her skin and the bottle. The tone should feel classy, calm, and luxurious with a sense of "I feel amazing after this meal" energy. Overlay the headline in clean, elegant serif font at the bottom: “No more post-dinner bloating.” Underneath the headline, include 3 benefits of arrae with congruent 2D art. The aspect ratio is 9:16.