Analysis:

This ad taps into Identity Marketing by showing the same product, All Citizens underwear, fitting into three very different lifestyles: professional, athletic, and casual. “Everyday Luxury, For Every Citizen” reinforces broad inclusivity while positioning the product as a premium choice for men with many different lifestyles. No matter who you are or what you’re doing, this product fits your life.

How you can apply it:

1. Show multiple use cases for various lifestyles.

2. Use copy that makes every one of YOUR customers feel represented (“for everyone,” “made for all”).

3. Make the visual do the selling.

4. Tie it back to identity by using models, settings, and styles that your target audience sees themselves in.

5. Keep the message clear across all frames.

Prompt:

Create an ultra-realistic, cinematic composite scene showcasing three distinct yet cohesive vignettes of men representing different lifestyles. First: a sharply dressed professional in a modern, high-rise office setting, his suit slightly unbuttoned to reveal the All Citizens waistband subtly. Second: an athletic man mid-workout in a bright, well-lit gym, wearing All Citizens performance shorts and shirt, visible brand details integrated naturally. Third: a relaxed man lounging on a sleek, modern couch at home, All Citizens underwear visible above casual loungewear. The men should be diverse in ethnicity, physique, and style, each wearing their outfits in a way that feels natural, aspirational, and real. Expressions should convey comfort, quiet confidence, and ease. Lighting across all scenes should be warm and balanced, with soft shadows and crisp, hyper-detailed textures highlighting the premium quality of fabrics and construction. The color palette should be clean and modern, with subtle brand tones uniting the scenes. In the bottom corner, place the All Citizens logo clearly but unobtrusively. Aspect ratio 1:1, no changes allowed.